October 2024 Update: The Striking Success Gap Between Democrats and Republicans on Social Media and What It Could Mean for the 2024 US Election
Republican candidates for the US House of Representatives are profoundly ahead of their Democratic counterparts when it comes to utilizing social media for campaign goals. The marketing engineering firm Online Impact Group LLC has recently completed an analysis of 15,756 social media posts from October 1-14, 2024, across 1,313 Facebook and Instagram profiles of candidates for the US House of Representatives. The results of the analysis show an exceptionally…