Getting Google Analytics 4 running inside your website is becoming urgent
What’s so Urgent?
- Google Analytics 4 (GA4) gives you much different information about your website’s visitor traffic numbers.
- The existing Google Analytics system goes away on July 1, 2023, and as a result…..
- …If you don’t add GA4 to your website today, you won’t be able to compare next year’s website performance with this year’s.
- Without the ability to compare website performance to the previous year, you’ll never be able to know if your marketing people or social media person is doing their job better, the same, or worse than last year.
- It’s especially crucial if you depend on google analytics to compare ecommerce shopping cart performance year over year.
What’s GA4, anyway?
- GA4 was created to provide analytics for smartphone apps.
- Google felt that it was time to give the same type of visitor information to website owners, so they made GA4 work with websites.
- Many people find it great, but it takes a lot of getting used to, because the data it gives is quite different
- To get the same types of charts and numbers as the current google analytics system shows, a lot more complexity is involved.
Can I do it myself?
- If you are familiar with the admin panel in Google Analytics, you’ll find that with a few clicks you’ll be able to generate the new tracking code that goes into your website.
- If your website uses WordPress and you have a plugin like Monster Insights, you don’t even need the tracking code, you just need to add the new “Measurement ID” found in the tracking code.
- It gets a bit more complex though if you use Google Tag Manager, or if you track purchases in shopping carts like WooCommerce, or any hosted ecommerce system.
- You’ll want to allow yourself a good amount of time to learn how to navigate the data & get used to the extra steps needed to create the same charts and numbers that you may be used to.
What’s the Cost to have it done for me?
Introductory Pricing – Available Until June 15, 2022
- Install Google Analytics 4 in a WordPress site (ecommerce extra): $85
- Install Google Analytics 4 in an HTML website (ecommerce extra): $80 for up to 5 pages, then $5 for each additional page
- Install Google Analytics 4 in another website platform (Drupal, Joomla, etc.) $contact
- Add ecommerce tracking : Starting at $50 (depends on your shopping cart software)