The Marketing Engineers at Online Impact Group
bring these skillsets and more to each client.
The Obvious
Responsive Websites
- Web development with strict attention to mobile usability
- Lead Gen and Brochure Sites
- Strategic look & feel design for B2B, B2C
- Optimizing across iPhone, iPad, Android, and desktop screens
Analytics
- Google Analytics with event tracking for tracking phone calls, map clicks, outbound links, form submits, and more
- Ecommerce Value Reporting into Google Analytics
- Google Search Console & Bing Webmaster Tools integration
- Tracking number integration for print campaign monitoring in Google Analytics
SEO, PPC, & Social Media Marketing
- Organic & Local SEO
- PPC for Search, Display, & Social Networks
- Costing – CLV and CPA vs CPC/CPM
- Campaign design, deployment, & management
The Not So Obvious But Crucial
ROI Driven Strategy
- Customer Lifetime Value must be known at start
- Determine customer or lead acquisition cost as percentage of CLV
- Engineer optimal medium/channel selection based on acquisition budget
- Balance ROI across on page optimization, off page optimization, PPC/SEM and Social
Human-Factor Optimization
- Engagement Driven Messaging + Look & Feel
- Ubiquitous call to action optimization
- Human factor testing & reporting during design
- Monitor bounce rates, time on site, pages per session
Data Science Approach
- Data source accuracy & verifiability with multiple sources
- Traffic dataset size balance with optimization goals
- Statistical analysis of engagement metrics for CSS optimization
- Predictive human factor measurements
The Icing on the Cake
Network and Server Security
- Security Hardening for shared & dedicated/VPS servers
- DKIM & SPF/Reverse DNS configurations for false-positive spam prevention
- Brute force hacking prevention with IP banning
- Non-interactive server logins & 2 factor authentication
Downtime Prevention & Speed Optimization
- Off-site backups for website DB & filesystem
- Server capacity monitoring & upgrading
- Geo-redundant configurations for high-availability sites
- Software platform & feature testing before deployment
Process Based Operations
- Website maintenance processes for security updates & bug fixes
- Quality control processes within social media posting & email marketing
- Version & Change control on web & software projects
- Quality control across all responsive views after content updates
Does your business or organization deserve more impact?